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What Did We Learn? 2019 ACM Conference Debrief

“What can we learn from this?” Conferences are a valuable tool to bring information back to our organization to create more impact for our stakeholders. You need a space to debrief after an experience like that. here’s my take on the 2019 ACM conference.

1. Massachusetts Shows Up

This was my first year representing the Mid-West. Since moving, I haven’t had the chance to see my community media peers for over a year. A huge portion of the attendees were Mass residents!

What can we learn from this?

Massachusetts has a strong momentum in recruiting political support through the Senate and the House for our efforts stopping the FNPRM on the FCC’s August agenda. The mid-west and the rest of the country need to work even harder to get our reps to sign on for support. Sigh, always an uphill battle.

 

2. Focus is Better than Broad

The Strategic Leadership and Change in Community Media was by far the VIP of the conference sessions (no disrespect to the other sessions, I presented too). I’ll be referencing it quite a bit. Matt Schuster, the Executive Director of Public Media Network asked the packed session room if it was better for an organization to be narrowly focused, or broader in its mission. No hands went up for either question. People were unsure.

What can we learn from this?

We need to get back to the basics regarding nonprofit management. Schuster says “It’s important to first make sure the organization mission is strongly crafted and focused. A well-conceived mission statement should:

  1. Be Focused
  2. Solve an unmet public need
  3. Leverage distinctive skills
  4. Guide trade-offs
  5. Inspire and be inspiring
  6. Timeless
  7. Be Sticky”

Oh my. So many things! Just in a mission! Getting back to the roots of how a traditional nonprofit has developed and crafted their missions would be a great step for many of us. As you move forward, use your mission statement as a guidepost to keep focused in your initiatives. “Does this opportunity align with our mission? Are we staying focused?”

3. Tools Keep Websites Nimble

We need video content on our websites to stay relevant. This past year, almost twice as many people left traditional cable compared to 2017. The more content we put on the web, the heavier our websites are, making loading times slower. The Cablecast Reflect tool keeps the website light, and quickly loading. Bryan Harley, Executive Director of CMAC, educated us about the Cablecast Reflect tool which integrates with Cablecast SX, Flex and VIO video servers. Cablecast Reflect will pull the files and streams from both the Cablecast Live and VOD video servers and send them out to your audience. After CTV’s massive website redesign, we leaned into aggregating all of our videos onto custom landing pages for our cities. Tools like this has made that possible.

What can we learn from this?

There are tools that are already available to us with vendors that we currently utilize. Deeper education into what our vendors are offering is a strong move.

4. Impact vs Output

Poised to Prosper Speaker Panel
Poised to Prosper Speaker Panel

Hours of programming we create has always been a go-to metric. I will be dropping that metric and trading in true impact assessment because of Chad Johnson’s presentation. Chad Johnson of CreaTV in San Jose, California, brought some serious value to the conversation about impact measurement. It is obvious that we, as community media centers, are not doing enough in this department.

What can we learn from this?

To reach the heart strings of donors, we need to tell an impact story with people. Instead of measuring output of programming hours, we need to measure how that programming impacts lives. I will be adopting a simple assessment at the beginning of an internship, and then one at the end to assess knowledge.

5. Even if Everything is Great: Disrupt

Marty Jones, Former CEO of MetroEast Media Center in Portland, Oregon, inherited a “warm cherry pie out of the oven” speaking about MetroEast. His organization was strong, and well-funded. He still put into action numerous initiatives like building out a new location.

What can we learn from this?

Sometimes the best time to disrupt is when you have the money, support, and bandwidth to do so. So, do that now!

6. News Deserts = Opportunity for Community Media

The Local News Needs and the Role of PEG Channels dove into how three channels are executing news programs. Erica Jones, the Director of Institutional Advancement at Sommerville Media Center (https://www.somervillemedia.org/) gave me a light bulb moment. Educate the new volunteers about media consolidation at the jump! Informing new volunteers about the need for diverse voices in our community so they understand the “why” behind the “what” of what they were doing.

What can we learn from this?

Capitalize on the attention and enthusiasm that new volunteers or members have with your organization by educating them about the importance of what community media does.

7. If you Don’t Promote, it’s like it Never Happened

Also at the News session, Mike Johnson the Executive Director of CCX, spoke about the media strategy behind the news creation. The CCX audience is huge! Check out their Facebook audience at 5,400 followers! We’re gaining on you, CCX! As it gets larger, the growth is happening more rapidly.

What can we learn from this?

Audience begets audience. The more people engage with your content, the more their friends will see it and follow. How do we get there? Consistency and patience.

8. Trying Something New

I had the opportunity to present in the Community Media Centers: Poised to Prosper panel. CTV North Suburbs is really flipping the script on the elimination of public access facilities (https://www.ctvnorthsuburbs.org/a-guide-to-ctvs-mission/). I was so nervous to announce that we were abandoning access to facilities, something we have had for thirty years. It was met with mixed reviews. Dissension ignites conversations, which is what I wanted to do.

What can we learn from this?

There are no one size fits all approach to community media. What works for CTV North Suburbs, may not work for you, but you should still learn as much as possible about what is working for other centers.

9. Networking is a Lot of Work

I attended the ACM solo. I make it a personal goal to meet as many new people as possible, learn what challenges they are experiencing and what successes they have had. It is by far the best education, but it is a lot of work! As an introvert, I run out of energy with this kind of output. But, I strongly believe as veterans in community media, we need to make it our duty to engage and mentor the upcoming generations, learn from them, and include them.

What can we learn from this?

Everyone is feeling the same as you. They want to make the connections, but may not have the bandwidth to do so. Be the first to reach out.

Other items of note:

  • The awards lunch during the week instead of the last day was an excellent change. There was a packed house to appreciate our leaders.
  • Vendors showed up in strong support. Some unique raffle prizes like a bass guitar from Municipal Captioning (https://municipalcaptioning.com/) was pretty cool. Smaller raffle prizes so winners can pack them into their carry-on would be fantastic!
  • Bring sweaters and sweatshirts. The AC was blasting!
  • People like karaoke, and there are many talented singers in our field.

 

What was your biggest take-away from ACM? Comment or email! See you next year in Chicago!

So, Who is CTV Again?

We are not offended by the question, in fact, we are happy you asked! This is our origin story…

 

A Shared Purpose 

We share a common purpose with Community Media Centers all around the country. In the 1970s, municipal governments began negotiating with cable companies to reserve some of their channels for public use. These are now known as PEG channels, or Public, Education, and Government Access Channels. 

As part of these deals, cable companies had to provide video equipment and training to citizens in order to create programming for the channels. The result? Coverage of municipal government and school events became standard. With a few exceptions, any citizen could receive training, create a program on whatever they wanted, and have it played on TV by their local PEG station.     

Our Beginnings

Let’s bring this story closer to home. In 1984, Comcast began providing public access channels to the cities of Arden Hills, Falcon Heights, Lauderdale, Little Canada, Mounds View, New Brighton, North Oaks, Roseville, Shoreview and St.Anthony. 

After 7 years, Comcast transferred the assets and operation of these channels to a new nonprofit–CTV! We have been doing our thing (thing being video production training, development of citizen-led programming, coverage of municipal meetings, high school sports, and a multitude of other local stories) ever since.   

Changes in Tech 

There have been a few changes over the years to match evolving technologies. The most visible of these is our production trucks. We started out with three production vans in 1991. One was sold shortly after the transfer from Comcast. The other two have since been upgraded: the first one in 1997 became our White Truck, and the second in 2000 became our Blue Truck. The White Truck was then upgraded to an HD system in 2015. 

Oh yeah, and were Mac people now. After the less than stellar performance of our original Windows-based, $40K editing computers, CTV found that Macs with FireWire, FinalCut Pro and Panasonic DVCPro tape decks made both reasonably priced and very functional systems. We have since added Adobe Premiere to our editing toolkit as well. 

A happy side note about pricing: our original computers included a hard drive with 144GB of storage and cost $14,000 by itself. Today you can buy a 256GB USB drive for under $40. Thank you, new millennium!       

Moving Homes 

We have always had a primary studio location in Roseville, but it wasn’t originally in our current building. From 1984 to 2000 CTV and its cable company predecessor was located in the old Lake Owasso Elementary School building at 934/950 Woodhill Drive.

There have also been several satellite studio locations over the years. These have included the Edgewood Community Center in Mounds View, Irondale High School in New Brighton and New Brighton City Hall. 

New Paths 

In 2018, we went through a seismic shift as an organization. During the renegotiation of our franchise agreement, we unfortunately lost 40% of our funding. It has been a struggle at times, but we are learning to do more with less. In 2019, we unveiled our new website, and our new mission statement

We are hopeful for our future and for the future of Community Media Centers. If you have an idea for a story or partnership, or you are interested in becoming a CTV Sponsor, reach out to us! 

Learning to Frame at Ramsey County Library

In my experience, photography is usually pretty popular with teens. It’s also very accessible, even for instructors who lack resources, because most kids have smartphones with cameras these days. 

Of course, if you really want to go in depth and teach some of the hard tech skills involved with photography, you will need a more expensive camera (for my workshops we use Canon 80D DSLRs). 

When I teach, I encourage youth to experiment with the f-stop, white balance and frames per second. Using a DSLR also allows them to practice zooming in & focusing shots with a professional lens. 

But, even without the expensive equipment, you can still get students engaged in creative framing exercises. My favorite activity for doing this is a photography scavenger hunt. The goal of this activity is to get your students using a camera in new ways (read: not just striking poses for fun). 

Side note: this is also an ideal way to build up to cinematography, because it removes some of the moving parts (ha ha, but really) that make framing a lower priority when you are doing video production with youth.

The Scavenger Hunt:

  1. Point the camera up: take a picture of something above you
  2. Point the camera down: take a picture of something below you
  3. Pick one object and take two photos: one from far away and one up close. 
  4. Pick one object and take two photos: one in black and white and one in color. 
  5. Take a picture of lines. Lines are everywhere! Think sidewalks, fences, bricks, shelves…
  6. Faceless portraits: find a partner, take a photo of them that does not have their face in it. 

Review & Reflect: 

After everyone finishes, we go through the photos together and talk about them. The goal of this is to encourage intentionality. The accessibility of photography with phones and digital cameras means that most teens are used to taking pictures without much thought. 

For this activity, it’s not necessary for them to have an artist statement for every photo, but I like to ask them some questions to get them thinking intentionally about framing choices. 

For example, for numbers 2 and 3, I will ask the photographer which photo they like better and why. When we look at the faceless portrait (number 6), I will ask how they chose to shoot their partner. How do you represent personality or mood without including someone’s face in the photo? When I come across a series of mistake photos I will ask which settings the photographer was playing with. 

Create a Gallery: 

At the library, we let each participant pick two favorites that get displayed in their galleryby the entrance to the teen room. This is a great way to give teens ownership of a space and also track their progress as photographers over time. 

Why You Should Get Involved at a Community Media Center in College

By Darian Leddy

Recently, I have found myself hosting LIVE TV programs, interviewing public officials, and producing video content–all for the first time. I got to have these experiences because I decided to intern at a community media center station, CTV North Suburbs.

When I first started at CTV, I did not really know what a public access station was. I thought that they just covered news like most other media outlets. But I now realize that CTV is so much more than that.

CTV works to promote the events, organizations, and people of Arden Hills, Falcon Heights, Lauderdale, Little Canada, Mounds View, New Brighton, North Oaks, Roseville, and St. Anthony. It is a media center that really wants to engage its community, and to provide the stories they want to hear.

I am so happy that I got involved in my local community’s media center, and here’s why I think you should too.

Community engagement

If I had not joined a public access center, I would be missing out on a lot in my community. I’m not from the Twin Cities originally, so I was unfamiliar with a lot of local news and politics when I moved here for school.

CTV is very much involved in the community by talking to local government leaders and covering events. I have met so many incredible people and attended so many exciting events because of my internship such as the 5k Sap Run in Little Canada. I feel more at home and informed about my community from spending time at CTV.

Build media skills

I have learned so much about video production since I have started working here at CTV. I get to utilize advanced software and equipment like adobe premiere, video scribe, different cameras, and more to create high quality media and really build my skill set. The staff is always willing to help me out when I have a question on something I’m unfamiliar with, and because of this, I get to learn so much from my fellow employees. You can get involved as a volunteer to get trained on this equipment to get the polished media that you want to create as well!

Learn about news I may have missed

Being a student journalist, it is easy for me to be informed on news that is relevant to campus. I am always talking about happenings on campus in my classes and talking to my other journalism peers about news. But if I wasn’t working at CTV, I would have totally missed out on the news that CTV covers.

“CTV highlights stories that go unnoticed by bigger news outlets.”

CTV wants to hear the stories from our neighbors and our friends and highlight these for the public. I have heard some amazing stories by getting involved here. One of my favorite events I have covered so far was the Cops vs. Kids Basketball Challenge in St. Anthony. It was so great to see the impact this event had on the police force, kids, and their parents.

Form lasting relationships

I have formed many great relationships with my coworkers, volunteers, and many others through my time at CTV. Not only have they provided me with loads of media knowledge, but they have also supported me. The people at CTV really care about the people around them. They want you to learn and get the most out of your experience.

I’ve learned so many valuable things in the short few months I’ve worked here, and I’m so excited to see all the other things I’ll learn.

How Will 5G Impact Community Media?

5G will change everything. The increased capabilities we will have related to speed, responsiveness, and the amount of devices we can connect to at once, will unlock a whole new world. Are we thinking about the impact 5G will have on Community Media? We all have had a lot on our mind related to FCC rule-makings and cord-cutting, but we really need to pay attention to this NOW.

What is 5G?

Let’s get a little historical info on what past G’s have been, the “Old G’s” if you will. 1G brought us phone calls. Think Nokia brick phones, which was my first cell phone, complete with duct tape holding the battery in place. 2G was the introduction of text messaging. 3G brought the internet to our finger tips, and 4G made everything much faster.

In comes 5G. 5G is really fast. According to PC Mag, the fastest 4G modem tops out at 2 gigabytes per second. 5G is ten times as fast at 20 gigabytes per second. With 4G technology, it takes you 10 minutes to download an HD movie. With 5G technology, it will take less than a second. Latency (lagging) rate is also very important. 5G has practically zero latency rate, which means the interactions you have on your devices are a millisecond behind in real time. Way fast.

The Community Media Part

As community media professionals, we have permanent worry lines about waiting for the proverbial “other shoe to drop” related to financing and cord-cutting.

     “Will 5G be our undoing? It can go both ways.”

The Undoing

Cable companies, that also provide internet services, are embracing the wave of 5G. Verizon offers free Apple TV and YouTube subscriptions to new 5G customers in four cities. They are more quickly moving customers to over the top devices because the speed and lack of latency will make it a positive customer experience. That translates to less franchise fees to support community media since they will not be using the local cable infrastructure.

The Doing

Franchise and PEG fees aside, 5G opens up a new world of technology. There are some amazing community media centers out there doing some different things.

Here are a couple of things that 5G will help us expand into.

Wide Adoption of AR/VR 

Some community media centers have developed and implemented technology around virtual reality like the Public VR Labspearheaded by Brookline Interactive Group. The Public VR Lap is building Community XR. Approximately 15 community media centers are leveraging this technology in their facility! 5G capabilities will “virtually” eliminate latency (see what I did there?). Latency is the lag, or jerkiness you see in video games, or VR experiences. According to ABI Research, “ABI Research anticipates that 5G will bring about a 10X improvement in throughout, a 10X decrease in latency, a 100X improvement in traffic capacity, and a 100X improvement in network efficiency over 4G.” Think of the experience you can have via a VR program if there is no delay. For community media centers moving in this direction, I applaud you.

The Internet of Things 

The internet of things (IoT) is the connection of multiple devices that gather data in real time. Some examples include smart houses with thermostats that automatically adjust, or with lights that shut off after you leave.

 

I don’t know about your media center, but mine has a lot of things. Implementing smart machines on a network, paired with wireless trackers, now you can track camera equipment, gaff tape, and tripods. We can analyze that data optimize daily operations, and proactively maintain equipment.

For cable commissions that provide installation services, we will now be able to track inventory and supplies in real time, automating deliveries of equipment.

        “We can reduce our carbon footprint by implementing green and smart technology in our studio spaces.”

For the traditional Public Access Stations, they can learn when the spikes of volunteer action and foot traffic happen and make more informed decisions.

Donor Metrics

This still falls under the IoT, but its impact is important. This is also a vital tool to inform donors about the impact your media center is having. Donors are demanding transparency and what to know where every dollar is going. If we are looking to replace franchise fee funding with individual donors, we need to provide them with the information they need to make an informed decision.

We are better able to collect data about our impact on the community through the IoT and 5G.

        “More data means more communication to donors about the impact we are making on the community.”

Donors need to feel connected to the organization. We wear many hats in a nonprofit community media station, so we don’t have the bandwidth to forge every relationship. The implementation of the IoT with 5G will potentially automate the way we interact with our donors.

The Wall Street Journal provided some excellent examples on how to create meaningful and lasting donor relationships. Although not tied to community media, one example was “A sensor can be installed on the well to monitor when and how much water is extracted on a specific day or over time. This data can show donors the tangible impact of their gifts, translating the amount of water withdrawn to people served. Sensors can also gather well maintenance data, specifically data on whether new parts or additional upkeep are required.”

Operator-Less City Meetings

I’m prepared for the backlash on this one. Our bread and butter in the coverage of municipal meetings.

        “There will always be a space for meeting coverage as long as there is space for government transparency.”

But the technology to remotely produce city meetings is there. We can eliminate human error, consolidate equipment usage, and still provide the vital coverage of city meetings. Yes, this is scary. But did you read my first section about less franchise fees? That means we need to do more with less.

Does this seem far-fetched? Maybe. Things are changing, quickly. We need to embrace the change, and lean into the possibility of doing things differently.

What are your thoughts of 5G’s impact?

Promoting on Social Media: Film Festival Edition

It was a big week of year for film students at The University of Northwestern – St. Paul. In fact, it was a big time for the whole Communications Department and campus as a whole! Every April Northwestern holds the Five16 Film Festival to showcase the film student’s work. The best way I can describe this event is by calling it a “mini-Oscars.” Everyone dresses in their best formal wear and walks the red carpet before the nominated films are screened and winners are announced.

As a Public Relations, event planning, and video production student at Northwestern this event was a PERFECT opportunity to learn from. I jumped on the opportunity to be apart of marketing and planning. I was asked to take over the management of social media. Previous to my CTV internship experience I would not have felt as prepared to take this on. However, because of the work I have done on CTV social pages I was excited to take on the task.

In previous years the festival’s marketing didn’t have a clear message or theme. This was one challenge my team and I wanted to tackle. It is very important to have consistent messaging, color and font themes, as well as a posting schedule. This helps your audience recognize your specific branding and helps them know what to anticipate. I also wanted to make the account more personable. I did this by introducing some series such as: meet your judges, behind the scene shots from student films and meet the film student executive staff.

All the planning paid off! We were able to increase our following and interactions on Instagram and Facebook exponentially. We actually doubled our followers on Instagram and increased engagement daily. This helped spread the excitement that the Communication Department has for the Five16 Festival throughout the rest of campus.

The festival has grown so much over the last 13 years starting with 100 attendees to 1,400 plus online viewers. Using smart and collaborative marketing has helped grown the excitement and highlights the awesome work of our film students. You can check out the CTV coverage of the event here, including a 30 minute pre-show, floor directed by yours truly!

How to Recruit Youth Volunteers

How do you recruit young people as volunteers? Youth have so much to offer in time, energy and ideas. They also have a lot of pressure to start developing their career early. Yet many service organizations and nonprofits struggle to connect with them. Whether you’re recruiting students in middle school, high-school, or young adults, here are four tips to get you started.

1. Communicate your mission effectively (yes on social media)

Take it from me, young people google everything. You don’t need to be on every social media platform, but it is important to have at least one social media account that reflects the mission statement and programs you have outlined on your website.

Posting photos and videos on social media can tell a more compelling story about the work you are doing and the people behind your cause, which will attract potential volunteers to you! You can also create an events calendar to let volunteers know when & where they are needed.

Crucial to this process is keeping the account updated! If someone comes across your page that hasn’t been updated in six months, they may assume you haven’t been doing much as an organization.

2. Clearly define what skills your volunteers will gain

The job market is really really competitive for young people these days. As much as they may want to support your cause, they also need to know it will be worth their time to volunteer instead of getting another job, internship or extracurricular activity.

If you already have clearly defined roles for volunteers, help them talk about the value of their experience on a resume. For example, if their job is to stock supplies at a food shelf, highlight how many people the food shelf serves each month.

Alternatively, you may need to adjust volunteer roles to create more tangible benefits. Do you use Microsoft Publisher, Canva or InDesign to create fliers? Have one of your young people learn the software & design a flier. Those basic technology skills can be important resume builders for people just entering the workforce.  

3. Offer opportunities for advancement

Whether you have paid employees or are purely a service organization, you can create levels of responsibility for volunteers.

Seeing peers in leadership roles gives young people someone to model after, and motivation to continue working with your organization. Promoting volunteers into those leadership positions is also a great way to acknowledge their work, and again gives them something tangible to put on their resume.

 

4. Partner with youth organizations

Peers are a huge motivator for young people! If you are looking for a large number of volunteers, consider reaching out to different after-school clubs, sports teams, college groups, etc. Youth organizations can help coordinate transportation of volunteers to your site, and add a social incentive for young people to get involved.  

5 Twin Cities Religious Orgs to Follow on Social Media

Social media has become a powerful tool for churches, synagogues, mosques and other religious organizations to connect with their communities. Below are a couple local orgs with great social media presence!

 1. Hindu Temple of Minnesota

social media

What they do well:

  • Up to date event postings
  • Colorful graphics
  • Lots of videos of community events & traditional dance performances

2. The Rock

social media

What they do well:

  • Youthful graphics that reflect congregation & mission
  • High quality event photos

3. Cities Church

cities church

What they do well:

  • Simple & clean graphics
  • Weekly sermon posts

4. Abubakar As-saddique Islamic Center

abubakar

What they do well:

  • High quality photos
  • Consistent graphics/branding
  • Regular video uploads

5. Wat Promwachirayan

watthai

What they do well:

  • Posts in dual languages
  • Videos for fun! Check out the monks shoveling in a recent snowstorm. 
why i love ctv north suburbs

Why I Love CTV North Suburbs

Ah February, it’s that time of year again, either everyone’s favorite or least favorite month. Here at CTV we were thinking everyone has a reason to celebrate love this year, no excuses, and you want to know why? Glad you asked. Here are 2 reasons why you should love CTV North Suburbs this valentine season.

1. We are here for YOU!

When you need updates on what is going on in your city who has them? When you want to know what your community is up to and hear their cool stories who will tell them? When you need help with social media management or video production who will help you? The answer, CTV! We are always here for what you need.

2. We tell YOUR story.

CTV always has our ear to the door when it comes to our surrounding community. We are always on the lookout for who is doing something special and whose story needs to be told. With our cameras ready and our ears eager to listen we want to know who and what is making the community surrounding the Twin Cities one of the greatest places to live!

CTV is here for you to love in this season but not only that, we will be here all year long, lucky you!
Email us at info@ctvnorthsuburbs.org if you have a story suggestion!

6 Things I Learned in our website redesign

6 Things I Learned in Our Website Redesign

Over-simplified ads for creating a new website make the process seem like a weekend project. I’m sure the CTV team wishes it was just a weekend–we’ve been at this for four months. CTV North Suburbs’s previous website was over 3,000 links and pages and was running on Joomla. Yeah, I didn’t know what that was either. Now we have a streamlined site that is on the WordPress platform. Here are some thing I learned on the way:

  1. Keep the User Experience Top of Mind

Our website bounce rate was really high, which means people were coming to our site, freaking out because they didn’t know what to do, and “bouncing”. Through the whole process, we kept our key audiences in mind and navigated the site to make it as easy as possible for them. Our nine cities now have custom landing pages with curated content. There are buttons to quickly submit cable complaints as well as one click to watch live meetings. Our focus was to make it EASY, to drop that bounce rate down and get people to stay a while.

  1. Timelines are Great Suggestions

I wanted the website done in a week, insert laughter here. This was a complex, multi-phased project that took about 4 months with 7 to 9 people working on it at any given time. From re-directing links, to developing content, to professional photo shoots, we were developing this website at break-neck speed but it still took months. The launch date moved back a couple of times. First it was end of January, then it was February 1st, now the official launch date was February 14th, Valentine’s Day. Our Valentine’s gift to you!

  1. Slick Original Photos Are Necessary

The team had our very own professional photo shoot. We dusted off our best outfits and hammed it up for the camera. For a team of professionals that enjoys being behind the camera, it was a great change of pace, fun, and added excitement for the upcoming launch. Original photos on our site made our brand more evident and added to our authenticity. We also double downed on the use by creating social media content out of it. Squeeze as much value as possible out of each piece of content you create.

  1. Content Takes Time

Our designer warned us that websites slow down during the content creation period. Knowing that, the team prepared blogs, videos, and copy ahead of time, inputting it into WordPress within a couple of days. It was a flood for content, like a content tidal wave. If we developed the content as we needed to input it, it would’ve taken ten times as long. Get your content queued up so you don’t lose traction.

  1. People Like Us

We had to reach out to our clients for quotes about our core services and past projects. Getting happy client testimonials was a great experience! It pumped up our ego a bit reading all the positive feedback from our awesome clients. Thank you!